A Beginner's Guide for Amazon Seller Central: How to Sell on Amazon


There are endless articles and guides available on the web, but we bring to you the most comprehensive and easy-to-understand guide to Amazon Seller Central. We will cover all the necessary things to know as a seller to start selling on Amazon and managing your work most efficiently.

 


Here is a list of topics we will be covering as the first part of this guide in a series of more to come to help you understand the ever-changing dynamics and ways to be successful selling on Amazon.
 

Topics we cover here:
 

1.     What is Amazon Seller Central?
2.     How do I create an Amazon seller account?
3.     Are there any fees for registering on Amazon Seller Central?
4.     Can I sell for free on Amazon?
5.     Do I need an email id to register on Amazon Seller Central?
6.     Do I need a business name to sell on Amazon?
7.     What are the mandatory details/documents required for registration on Amazon Seller Central?
8.     Can I register as an individual without registering my Business Name?
9.     How long it takes for the account to be created and activated for starting the transaction?
10. How does Amazon charge for using Seller Central?
11. Is it profitable to sell on Amazon any kind of product?
12. Are there any specific type of products which sells more on Amazon?
13. Is there any limit on how many products we can sell on Amazon?
14. How to manage the product listing on Amazon?
15. What are the various delivery options available for sellers?
16. Which delivery mode should we prefer so that our overall cost is minimal?
17. What is the basic investment required to start selling on Amazon?
18. Can the entire process be managed by an individual like the documentations for a small business?
19. How to manage the pictures and descriptions of each of the products. Can we manage it ourselves without any help from agencies?
20. What is the process for getting payments, and how is it managed?
21. Do I need to create a separate login for selling in a different market?
22. Are there any support centers managed by Amazon to resolve the queries related to registration and Listings?
23. Some Dos and Don’ts.


A Beginner's Guide for Amazon Seller Central: How to Sell on Amazon

What is Amazon Seller Central?


Amazon Seller Central is your gateway to success, to put it one way. It is an interface provided by Amazon to register a business, create catalogs, manage inventory, make sales, and track payments on the Amazon marketplace. You get a host of other features also as per your usage and requirement. It even helps you to handle the shipping, customer service, returns for the orders.




How do I create an Amazon seller account?


The process of registering and creating an account on Amazon Seller Central is quite simple. First, you need to create an account on Amazon where you would need the basic details like:

Name, Mobile Number, and an email id, which is optional.

Once you have created the Amazon account, you can now start registering for Amazon Seller Central.

Some basic details and documents are required, which should be kept handy while starting the registration process. Below are some of the details and documents which are required:

· Your Company/Business Name

· Business Registered address and the address for shipping locations (from where shipments will be picked up)

· Your Name and contact detail

· Bank Account detail

· Tax details of your business




Can I sell for free on Amazon?


No. Amazon will charge you for every sale you make. The fees may vary depending on the shipping modes used by you and the product category you are selling, but you must pay.




Do I need an email id to register on Amazon Seller Central?


Email-id is not mandatory for creating an Amazon account or Seller Central account, but it is preferable to have one so that you can communicate effectively with your customers.




Do I need a business name to sell on Amazon?


Business name is not mandatory, and there is an option to register as an Individual also, but tax registration is required for the seller even as an individual as per Government Policies.




What are the mandatory details/documents required for registration on Amazon Seller Central?


Below are the two mandatory details which is required for successful registration on Amazon Seller Central:

  • Bank Account details for receiving payments from Amazon
  • Tax details of your Business




Can I register as an individual without registering my Business Name?


Yes. It is possible to register on Amazon Seller Central as an Individual, but you need the Tax details as per the Local government policies, even for Individuals.




How long it takes for an account to be created and activated for starting the transaction?


The review process can take up to two business days from the time you submit the documents. You will be able to gain access to Seller Central only after your account has been verified by Amazon.




How does Amazon charge for using Seller Central?


Creating an account on Seller Central and listing your products is free. Instead, you pay a per-transaction fee for each purchase. There are two types of accounts- Individual Account and Professional Account.

An individual account is free to create, but you need to pay a commission of $0.99 for every sale that you make on Amazon. There are also additional referral fees and variable closing fees that are part of every Amazon sale ranging from $0.45 to $1.35.

The Professional selling plan costs $39.99 per month plus a per-item referral fee that varies by category. However, remember that this fee is applicable only if you plan to sell more than 40 items per month.




Is it profitable to sell on Amazon any kind of product?


It depends on the products you sell and the margins you have. There are obviously few products or categories which sell more than others, but the key is the right product selection if you are sourcing the products and not manufacturing them yourself. The Amazon referral fees are between 8% and 15% for each item sold, so you can work out the profitability of the products you are planning to sell on Amazon.




Are there any specific type of products which sells more on Amazon?


If you know what to sell, when to sell, and how to pinpoint this, that would be the most ultimate thing. There may be various guides available online on the list of top selling products on Amazon, but this does not necessarily mean you should follow and start selling those products.

Your final call will depend on multiple factors, for example, competition, demand in the markets you sell, your specific business situation, and so on. Some of the points which you should keep in mind while searching for the right product to sell are:

· Good Margin

· Has demand throughout the year

· Should not be a seasonal product

· Easy to pack and ship

· Low competition

Probably no strategy will guarantee you will pick a best seller every time. In fact, you may need to experiment with a few different items. Furthermore, any time you are looking to add new products, you should research the market to ensure the product will still be in demand by the time you get set up.




Is there any limit on how many products we can sell on Amazon?


There is no set limit to sell on Amazon. However, for selling more than 40 items a month, you will have to take the Professional plan, which will cost you $39.99 per month. So before you begin registration, decide which plan is a better fit for your business.




How to manage the product listing on Amazon?


Product listing is one of the critical activities, and some quality time should be spent on filling up the product details as wisely and accurately as possible. Even a product with a high selling potential may not give you satisfactory results if the product details and descriptions are not updated properly. Your product description should carry all the relevant keywords.

STEP #1: After logging into your Seller Central account, click on “Add a Product” under the Inventory drop-down menu. (Note: You can also upload products by clicking on “Add Products via Upload.”

STEP #2: On the Add a Product page, you may choose from three methods. First, you can add a product that is already on Amazon. You can do this by searching for the product by name or product ID. Second, you can click on “Create a new product listing” just below the search box. This is to be used if you upload a brand new product that is not currently selling on Amazon. Third, if you want to upload multiple products at once, you can use the “bulk upload” feature to the right of the screen.

STEP #3: Once you’ve clicked on “Create a new product listing,” you’ll be asked to assign your new product to an Amazon category. You may find the category one of two ways: using the search feature or browsing the categories.

STEP #4: After typing your product into the search bar, you’ll be given all possible categories for that specific product. Choose the one that is most appropriate for your product.

STEP #5: Fill in the Listing Info for your new product. On the next page, you’ll notice that your listing information is divided into 7 tabs: Vital Info, Variations, Offer, Images, Description, Keywords, and More Details.

Read our step-by-step guide on Amazon Product Listing by clicking on this link.




What are the various delivery options available for a seller?


There are mainly three types of Delivery or fulfillment option available to you while selling on Amazon. These are:

Self-Ship

  • You will store your products in your warehouse.
  • You will pack your products.
  • You will deliver your products using your delivery associates or a third-party carrier.
  • You will have to manage the Cancellations and Returns.

Self-Ship is ideal for large-scale sellers with warehousing and reliable delivery networks, owners of shops, and kirana stores who want to sell to nearby pin codes and deliver the same day/next day using delivery associates/courier services.

Easy Ship (ES)

  • You will store your products in your warehouse.
  • You will pack your products.
  • You will schedule a pickup & an Amazon agent will deliver your product to the customer.
  • Amazon manages cancellation and Returns.

Easy-Ship will be ideal if you have your own warehouse and are selling a large variety of products with tighter margins and want to leave your delivery work to Amazon.

FBA (Fulfilment by Amazon)

  • Amazon will store your products at a Fulfilment Center (FC).
  • Amazon will pack your products whenever any order is placed.
  • Amazon will deliver your product to the customer.
  • Amazon manages cancellation and Returns.

FBA will be ideal for you if you are selling a large volume of products, selling products with higher margins, if you want to save time and scale your business or over-sized products.

Some of the additional benefits your get with FBA are:

  • Your products create trust in the customers’ minds as these are accompanied by Amazon’s brand image.
  • You need not worry about customer support, shipping, processing of Returns and Refunds.
  • It is easier for you to scale up.
  • Your products are accompanied by the Prime badge, which means better rankings in the search results for your products and free shipping options for your customers. A win-win for you as well as your customers.




Which delivery mode should we prefer so that our overall cost is minimal?


Every shipping mode has its benefits and disadvantages. It all depends on your priorities. If you have an effective delivery network/partners, you may choose the Self-Ship mode. But you will have to make the customer service and returns yourself, and if you mismanage it, it may impact your ratings and sales as customers look for impeccable customer service as per the bar set by Amazon.




What is the basic investment required to start selling on Amazon?


It all depends on the products and volume with which you want to start your journey as a seller on Amazon. Major cost includes the material cost, warehousing cost, packaging cost, shipping cost and the Amazon Referral fee.




Can the entire process be managed by an individual like the documentations for a small business?


If you start with lower volume and fewer products, you will be able to manage it on your own as Amazon handles all the documents related to shipments like generating of Invoice, Labels and you would need to print it and hand it over to the courier or Amazon as per the shipment mode opted. So, suppose you are not planning to add more cost by hiring a workforce to manage all the activities. In that case, you should opt for the FBA option as it will allow you the time to manage the core activities like sourcing products and expanding your business.




How to manage the pictures and descriptions of each product? Can we manage it ourselves without any help from agencies?


Amazon has millions of products listed on the platform, and your product will be just one among the millions. So, to reach the customer, you need to focus on updating the descriptions and pictures of your product in the most effective way.

Considering taking the help of an Agency is quite ok as that may help your product reach the right audience.

Managing the Product description:

There are defined fields for updating the product specification and description. For example, if you are selling the standards product manufactured by a Brand, it would be advisable to copy and paste the exact product description from the original manufacturer's site. After all, it is perfectly legal to do this. Furthermore, large brands actually want you to take their exact product descriptions.

If you are selling customized products or a Private label, you should focus on few of the below points while updating product description as it is one of the things which customer will go through before making a purchase decision. In addition, customer decision are obviously influenced by some other factors like pricing, discounts, reviews, etc.

  • Focus on the benefits of the product more than on the feature.
  • Keep the description short and to the point.
  • Use bullet points for long descriptions.
  • Keep the product Title short.

Managing the Pictures:

As they say, the right image can create the right impression and may result in the sale for you, but if the images are not done properly and with care, it may also spoil your chances. Simply taking a picture of the product and uploading it will not ensure that same is displayed by Amazon as there are few guidelines for images. There are guidelines for the product images. If you feel you can manage those guidelines and take good pictures yourself, you can go ahead doing it yourself or you can consider taking help of agencies who will help you with the right kind of images and done professionally.

You can visit this link to know the guidelines in detail.




What is the process for getting payments, and how it is managed?


The payments for the sale of goods are made directly to your Bank account by Amazon, which you updated when creating an account on Seller Central. Payments are generated through Automated Clearing House (ACH) or electronic transfer. The amount paid will be after deducting the Amazon fees like Referral fees, Closing fees, Shipping charges if opted for the Easy Ship or FBA, and applicable TDS.

Amazon pays proceeds out 5-7 working days after the latest estimated delivery date. You can get the summary and payment reports from Seller Central.




Do I need to create a separate login for selling in a different marketplace?


Amazon has 18 marketplaces worldwide, and if you wish to sell in multiple marketplaces, you will need to create separate logins. In some marketplace, you can sell in any region or geography.

List of current marketplaces

  • United States
  • Canada
  • Mexico
  • United Kingdom
  • Germany
  • France
  • Italy
  • Spain
  • Japan
  • Singapore
  • United Arab Emirates
  • Brazil
  • Australia
  • India
  • Netherlands
  • Saudi Arabia
  • Turkey
  • Sweden (new in 2020)
  • Poland (new in 2021)




Are there any support centres managed by Amazon to resolve the queries related to registration and Listings?


There are millions of Sellers selling on Amazon worldwide, and Amazon provides 24x7 Seller Central support to address and resolve your various queries. You can get support using your Seller Central account.

There are vast number of documents which address a wide variety of issues, ranging from issues in managing your Seller Central Account, managing product listings, writing product descriptions to Return management and many more. You may expect prompt and dedicated support.




Some Do’s and Don’ts.


The Do’s:

  • Monitor your Inventory levels to avoid stockouts.
  • Provide the best customer service.
  • Take care of your taxes and any other Government regulatory obligations.
  • Optimize the Product Title and detailed info.

The Don’ts:

  • Do not operate more than one Seller account.
  • Do not try to Buy Reviews or deploy any grey means of increasing product reviews.
  • Do not delay delivery or charge excessively if managing the shipping through Self-Ship mode.

We wish you a Happy Selling on Amazon.





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